What is Amazon's brand policy?

Amazon offers to protect its sellers by listing their brand on its trademark register. What is the brand policy of the world's leading online retailer? This retail brand, which has become the favourite of French consumers, achieves a turnover of $10,000 per second with 150 million customers worldwide. Around 200 million references feed this e-shop. In this virtual market place, customers, sellers and competitors meet. How to organize this great trade by protecting users, products and avoiding counterfeits? Amazon seems to have found the solution through the recording of registered trademarks on its own register. Find out how it works and the objectives of this protection.  

How does trademark registration on Amazon work?

Authorized vendors, manufacturers, suppliers, distributors (anAmazon must be completed by the manufacturer) or resellers can create an account "". Trademark register. »  

Criteria for registering your trademark

You must meet the following conditions for your trademark to be registered on the said Register :

•  convey to Amazon a photo of the product or its packaging showing the brand. This requirement is similar to that required by the United States Patent and Trademark Office (USPTO) for proof of trademark registrations in the United States;
• transmit a link to a website representing your brand and products. However, it is not possible to register trademarks for books, music, videos, DVDs and collectibles, entertainment or sports items with the Registry ;
• have already registered the trademark. Today, only French, Italian, Spanish, English, American, Canadian, Indian, Japanese, Mexican and European trademark registrations are accepted.

 

The types of trademarks allowed

The registration of word and semi-figurative trademarks (name and graphic representation) is accepted by the Group. It is therefore not possible to register a purely figurative trademark (e.g. a logo, without any verbal element, such as Nike's "comma" or Apple's "apple"). Note that the trademark registered withAmazon must not vary from the original trademark application.

Why protect your brand on Amazon ?

Registering your trademark gives you advantages to fight more effectively against counterfeiting:

• You have access on your account to text and image search modules allowing you to monitor your brand name and visuals. The platform also benefits from a tool to take action against counterfeiters;
• You control your product on the platform (unlike other users). You define the appearance of your product, descriptions and visuals. Other sellers cannot intervene on your product sheet.

  For more information, please do not hesitate to contact us. contact.