{"id":3968,"date":"2020-08-06T09:00:49","date_gmt":"2020-08-06T08:00:49","guid":{"rendered":"http:\/\/depot-de-marque.com\/?p=3968"},"modified":"2023-09-25T13:35:30","modified_gmt":"2023-09-25T12:35:30","slug":"all-about-international-branding","status":"publish","type":"post","link":"https:\/\/depot-de-marque.com\/en\/tout-savoir-sur-la-marque-internationale\/","title":{"rendered":"All about the international brand\u00a0"},"content":{"rendered":"

All about the international brand<\/h1>\n

The international trademark is a practical tool for applicants who wish to extend the protection of their French trademark abroad.<\/a>. To file an international trademark, it is necessary to already have a basic trademark (for example a French or European trademark). The international application cannot be broader than the basic trademark.<\/p>\n

Moreover, the international brand is not a global brand. Although it is possible to target a large number of countries, the idea is to select those where you plan to really exploit your brand. The amount of the application fee will depend on the number of countries to be covered.<\/p>\n

The advantage: a centralized deposit system<\/h2>\n

Thanks to the Madrid System, it is possible to benefit from a simplified procedure for filing an international trademark. The idea is to file a single application, in one language, with a single office (the INPI, which forwards your application to WIPO - the World Intellectual Property Organization).<\/p>\n

But beware: the international brand is not a unitary title. At the end of the filing procedure, WIPO forwards your applications to the various national offices, which will carry out the examination of your application. It is therefore possible that protection will be accepted in some countries and refused in others. At the end of this examination phase, you will obtain a set of national trademarks.<\/p>\n

The international brand: a truly economical solution?<\/h2>\n

The Madrid System allows you to register your trademark in many countries by paying only one global fee. This avoids having to pay filing fees in each of the designated countries. The amount of the fee depends on several criteria: the number of countries covered, but also the number of classes chosen and the representation of the mark. A colour trademark will cost more! To estimate the amount of the fee, you can use the WIPO tax calculator<\/a>. To this should be added the basic \"emoluments\" (fees paid to INPI and WIPO). The cost of an international application can therefore quickly rise to several thousand euros!<\/p>\n

Finally, unlike a French application, there are hidden costs in the international trademark. Thus, some countries ask you to pay registration fees at the end of the procedure. This is the case in Japan and Brazil. Other countries frequently issue notifications (\"official letters\") which must be answered for the procedure to be successful. However, it is then necessary to entrust this response to a local agent, who will charge quite high fees.<\/p>\n

Conclusion: a practical but not indispensable tool<\/h2>\n

In view of these different fees, international filing is only interesting if one considers filing in a fairly large number of different countries. Conversely, if you are interested in only one or two countries, it may be cheaper to make direct deposits.<\/p>\n

Similarly, it should be noted that the basic trademark and the international trademark are linked during the 5 years of the international application. This means that if your French trademark is not renewed, or is cancelled<\/a> (following the action of a third party), your international deposit will automatically cease to have effect. The mark will be cancelled from the register. The international trademark is therefore at risk during its first few years.<\/p>\n

To register your trademark successfully, make sure you are accompanied by a professional. We are at your disposal to advise you!<\/a><\/p>\n

Photo by stockpik<\/strong>\u00a0coming from\u00a0Pixabay<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Tout savoir sur la marque internationale La marque internationale est un outil pratique pour des d\u00e9posants qui souhaitent \u00e9tendre la protection de leur marque fran\u00e7aise \u00e0 l\u2019\u00e9tranger. Pour d\u00e9poser une marque internationale, il est n\u00e9cessaire d\u2019avoir d\u00e9j\u00e0 une marque de base (par exemple une marque fran\u00e7aise ou europ\u00e9enne). Le d\u00e9p\u00f4t international ne peut pas \u00eatre […]<\/p>\n","protected":false},"author":4666,"featured_media":3970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

___TVE_SHORTCODE_RAW__<h1>Tout savoir sur la marque internationale<\/h1><p><a href=\"https:\/\/www.inpi.fr\/fr\/valoriser-vos-actifs\/faire-vivre-votre-marque\/etendre-sa-marque-linternational#:~:text=%C3%A0%20l'INPI.-,Quand%20d%C3%A9poser%20%3F,d%C3%A9p%C3%B4t%20de%20marque%20en%20France.\">La marque internationale est un outil pratique pour des d\u00e9posants qui souhaitent \u00e9tendre la protection de leur marque fran\u00e7aise \u00e0 l\u2019\u00e9tranger<\/a>. Pour d\u00e9poser une marque internationale, il est n\u00e9cessaire d\u2019avoir d\u00e9j\u00e0 une marque de base (par exemple une marque fran\u00e7aise ou europ\u00e9enne). Le d\u00e9p\u00f4t international ne peut pas \u00eatre plus large que la marque de base.<\/p><p>Par ailleurs, la marque internationale n\u2019est pas une marque mondiale. M\u00eame s\u2019il est possible de viser un grand nombre de pays, l\u2019id\u00e9e est de s\u00e9lectionner ceux o\u00f9 vous envisagez d\u2019exploiter vraiment votre marque. Le montant du d\u00e9p\u00f4t va d\u2019ailleurs d\u00e9pendre du nombre de pays vis\u00e9s.<\/p><h2>L'avantage : un syst\u00e8me de d\u00e9p\u00f4t centralis\u00e9<\/h2><p>Gr\u00e2ce au syst\u00e8me de Madrid, il est possible de b\u00e9n\u00e9ficier d\u2019une proc\u00e9dure simplifi\u00e9e pour d\u00e9poser une marque internationale. L\u2019id\u00e9e est de faire un d\u00e9p\u00f4t unique, en une seule langue, aupr\u00e8s d\u2019un seul office (l\u2019INPI qui transmet votre demande \u00e0 l\u2019OMPI \u2013 l\u2019organisation mondiale de la propri\u00e9t\u00e9 intellectuelle).<\/p><p>Mais attention : la marque internationale n\u2019est pas un titre unitaire. A la fin de la proc\u00e9dure de d\u00e9p\u00f4t, l\u2019OMPI transmet vos demandes aux diff\u00e9rents offices nationaux, qui r\u00e9aliseront l\u2019examen de votre demande. Il est donc possible que la protection soit accept\u00e9e dans certains pays et refus\u00e9e dans d\u2019autres. A l\u2019issue de cette phase d\u2019examen, vous obtiendrez une s\u00e9rie de marques nationales.<\/p><h2>La marque internationale : une solution vraiment \u00e9conomique ?<\/h2><p>Le syst\u00e8me de Madrid permet de d\u00e9poser sa marque dans de nombreux pays en ne payant qu\u2019une seule redevance globale. Cela \u00e9vite de devoir  r\u00e9gler des taxes de d\u00e9p\u00f4t dans chacun des pays d\u00e9sign\u00e9s. Le montant de la redevance d\u00e9pend de plusieurs crit\u00e8res : nombre de pays vis\u00e9s, mais \u00e9galement nombre de classes choisies et repr\u00e9sentation de la marque. Une marque en couleurs co\u00fbtera plus cher! Pour estimer le montant de cette redevance, il est possible d\u2019utiliser le <a href=\"https:\/\/www.wipo.int\/madrid\/feescalculator\/\">calculateur de taxe de l\u2019OMPI<\/a>. Il convient d\u2019y ajouter les \u00ab \u00e9moluments \u00bb de base (des taxes que l\u2019on r\u00e8gle \u00e0 l\u2019INPI et \u00e0 l\u2019OMPI). Le co\u00fbt d\u2019un d\u00e9p\u00f4t international peut donc vite monter \u00e0 plusieurs milliers d\u2019euros!<\/p><p>Enfin, contrairement \u00e0 un d\u00e9p\u00f4t fran\u00e7ais, il existe des frais cach\u00e9s dans la marque internationale. Ainsi, certains pays vous demandent de r\u00e9gler des taxes d\u2019enregistrement \u00e0 la fin de la proc\u00e9dure. C'est le cas du Japon et du Br\u00e9sil. D'autres pays \u00e9mettent fr\u00e9quemment des notifications (\"official letters\") auxquelles il convient de r\u00e9pondre pour que la proc\u00e9dure aboutisse. Mais il est alors n\u00e9cessaire de confier cette r\u00e9ponse \u00e0 un mandataire local, qui prendra des honoraires assez \u00e9lev\u00e9s.<\/p><h2>Conclusion : un outil pratique mais pas indispensable<\/h2><p>Compte tenu de ces diff\u00e9rentes taxes, le d\u00e9p\u00f4t international n\u2019est int\u00e9ressant que si l\u2019on envisage de d\u00e9poser dans un nombre assez important de pays diff\u00e9rents. A l\u2019inverse, si seulement un ou deux pays vous int\u00e9ressent, il sera sans doute plus \u00e9conomique de faire des d\u00e9p\u00f4ts directs.<\/p><p>De m\u00eame, il convient de noter que la marque de base et la marque internationale sont li\u00e9es pendant les 5 ans du d\u00e9p\u00f4t international. Cela signifie que <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/annulation-de-marque-devant-linpi\/\">si votre marque fran\u00e7aise n\u2019est pas renouvel\u00e9e, ou est annul\u00e9e<\/a> (suite \u00e0 l\u2019action d\u2019un tiers), votre d\u00e9p\u00f4t international cessera automatiquement de produire ses effets. La marque sera radi\u00e9e du registre. La marque internationale est donc \u00e0 risque pendant ses premi\u00e8res ann\u00e9es.<\/p><p>Pour bien r\u00e9ussir votre d\u00e9p\u00f4t de marque, faites-vous accompagner par un professionnel. <a href=\"http:\/\/depot-de-marque.com\/contact\/\">Nous sommes \u00e0 votre disposition pour vous conseiller !<\/a><\/p><p>Photo de <strong>stockpik<\/strong> provenant de <strong>Pixabay<\/strong><\/p>__TVE_SHORTCODE_RAW___<\/div><\/div>","tve_custom_css":"@media (min-width: 300px){.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper { width: calc(50% - 10px); }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:nth-child(n+3) { margin-top: 20px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:not(:nth-child(n+3)) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:not(:nth-child(2n)) { margin-right: 20px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:nth-child(2n) { margin-right: 0px !important; }}","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[30],"tags":[101,59,224,156],"class_list":["post-3968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiches-pratiques","tag-inpi","tag-marque-internationale","tag-ompi","tag-wipo","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts\/3968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/users\/4666"}],"replies":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/comments?post=3968"}],"version-history":[{"count":0,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts\/3968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media\/3970"}],"wp:attachment":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media?parent=3968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/categories?post=3968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/tags?post=3968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}