{"id":3729,"date":"2020-05-05T15:10:51","date_gmt":"2020-05-05T14:10:51","guid":{"rendered":"http:\/\/depot-de-marque.com\/?p=3729"},"modified":"2020-05-05T18:31:07","modified_gmt":"2020-05-05T17:31:07","slug":"1ere-marque-mp3-inpi","status":"publish","type":"post","link":"https:\/\/depot-de-marque.com\/en\/1ere-marque-mp3-inpi\/","title":{"rendered":"Registration of the 1st MP3 trademark at the INPI (French National Institute for Industrial Property)"},"content":{"rendered":"

Deposit of the 1era<\/sup> MP3 mark at the INPI<\/h1>\n

 <\/p>\n

Here we regularly tell you about non-traditional brands<\/strong>which have emerged with the development of new technologies. On that occasion, we mentioned the movement marks<\/a> or the olfactory brand Play-Doh.<\/a><\/p>\n

Today we will talk about the sound brand, which is experiencing a new lease of life. Indeed, since 1991, it has been possible to register sound trademarks with the INPI. However, it was necessary to represent the trademark graphically (with a musical staff for example). But with the entry into force of the Covenant law, this obligation was removed from the Intellectual Property Code (CPI). It is now possible to register an MP3 file as a trademark.<\/strong><\/p>\n

 <\/p>\n

The sound trademark: a novelty?<\/h2>\n

On January 17, 2020, the INPI published in the Bulletin Officiel de la Propri\u00e9t\u00e9 Intellectuelle (BOPI) the very first French MP3 trademark application. Please note: this is not the first application for a sound mark.<\/strong>. Indeed, between 1994 and 2017, some twenty sound trademarks were registered in France, mostly by companies.<\/p>\n

However, these deposits were then subject to an obligation of graphic representation. Most often, the sounds to be protected are represented by musical staves.<\/p>\n

So, in 2012, Apple had obtained the registration of the following mark<\/a>which is aimed at, among other things, IT products:<\/p>\n

\"brand<\/a><\/p>\n

 <\/p>\n

Similarly, in 2017, the confectionery company Lutti has registered the sound trademark<\/a> The next one to the INPI for food products and toys. It corresponds to its slogan \"Fizz, Fresh and Fun\":<\/p>\n

\"brand<\/a><\/p>\n

Therefore, sound marks are not new. But what is new is the possibility of filing an MP3 file with the INPI.<\/p>\n

 <\/p>\n

The 1era<\/sup> French MP3 brand<\/h2>\n

With the transposition of the Pact law, the requirement for graphic representation was removed from article L.711-1 CPI. Since December 15, 2019, it is therefore possible to register non-traditional trademarks via MP3 files in France.<\/strong>. This possibility was already open at European level since 1 January 2007.er<\/sup> October 2017 (there are more than 200 registered EU sound trademarks, of which about 1\/3 are MP3 trademarks).<\/p>\n

The 1er<\/sup> French trademark registration MP3<\/a> was carried out on December 26, 2019 by a private individual:<\/p>\n

\"first<\/a><\/p>\n

The particularities of this deposit<\/h3>\n

There are some interesting points:<\/p>\n