{"id":3346,"date":"2019-04-11T14:53:08","date_gmt":"2019-04-11T12:53:08","guid":{"rendered":"http:\/\/depot-de-marque.com\/?p=3346"},"modified":"2023-09-27T10:42:33","modified_gmt":"2023-09-27T09:42:33","slug":"pme-startup-3-reasons-to-register-your-trademark","status":"publish","type":"post","link":"https:\/\/depot-de-marque.com\/en\/pme-startup-3-raisons-de-deposer-sa-marque\/","title":{"rendered":"SMEs and start-ups: 3 reasons to register your trademark"},"content":{"rendered":"

SMEs and start-ups: 3 reasons to register your trademark<\/h1>\n

Without a name, a company is nothing. Whatever the size or type of company, it needs a name to make itself known. This name will be linked to the life of the company: its reputation, its size... It is therefore essential to take the time to choose a name, and above all to protect it. Registering a trademark should therefore be a priority for new business creators. And managers of SMEs, VSEs and start-ups should be all the more careful to protect their intellectual property rights, as they are a prime target for counterfeiters.<\/p>\n

\u00a0<\/h2>\n

1. Registering your trademark: a top priority for SMEs<\/h2>\n

When setting up a business, the budget is often tight. Of all the costs involved, entrepreneurs are reluctant to invest in brand protection. They prefer to start using the name, which they will register after a few months or even a few years.<\/p>\n

This method is risky. Indeed, it happens quite frequently that an SME or start-up is accused of counterfeiting, for using a name too close to that of another company. In such cases, the use of the name will have to be stopped and all investments already made will be lost. Then it will be necessary to choose a new name, reserve domain names under that name, etc. This will strongly impact the growth of the company.<\/p>\n

Therefore, even before using the name, it is necessary to ensure that it is available. The safest solution is to perform a similarity search on the name<\/a>. If no embarrassing anteriority emerges, the company can register the trademark.<\/p>\n

2. Having a registered trademark to position oneself on the market<\/h2>\n

Trademark registration is particularly interesting for innovative SMEs and start-ups. Indeed, these companies that offer new products and\/or services will be led to communicate all the more on their name to make themselves known. Innovative products and services are quickly assimilated into the company's name.<\/p>\n

It is also essential to register your trademark when selling a high quality product in a fairly homogeneous market. For example, the Breizh Cola brand became known by offering quality French soft drinks, even though competition in this area was strong.<\/p>\n

Finally, if your company wishes to expand abroad, it is also recommended to protected by a European and\/or international trademark application<\/a>. Indeed, it happens that third parties (\"trademark trolls\") spot the trademarks in full development in a given country, and arrange to appropriate the name abroad.<\/p>\n

3. Beware of counterfeiting: SMEs are concerned<\/h2>\n

Large companies are not the only victims of counterfeiting. It is estimated that 8 out of 10 businesses will be victims of counterfeiting in 2018. Figures are on the rise<\/a>. This trend is particularly pronounced among companies that sell online, including Amazon sellers.<\/p>\n

Counterfeiting is extremely damaging to businesses: damage to the reputation of the brand, loss of customer confidence, drop in sales... Many businesses have had to change their name after a counterfeit, to get rid of this negative image.<\/p>\n

It is therefore essential to protect one's trademark, once it has been registered. A defence strategy must be put in place. This necessarily involves brand surveillance<\/a>but also by taking action (formal notices, opposition procedures, etc.). Trademarks are part of your company's assets: they must be valued and defended.<\/p>\n

Our team is at your disposal to file and monitor your trademarks, and to advise you on the best intellectual property strategy to implement. In addition, SMEs, start-ups and ETIs can benefit from support (sometimes financial) from the INPI in the protection of their industrial property rights.<\/a>and in particular in the case of an international trademark application. Do not hesitate to contact us for more information.<\/p>","protected":false},"excerpt":{"rendered":"

PME\u00a0et start-ups : 3 raisons de d\u00e9poser sa marque Sans nom, une entreprise n\u2019est rien. Quelle que soit la taille ou le type de la soci\u00e9t\u00e9, il lui faut un nom pour se faire conna\u00eetre. Ce nom sera li\u00e9 \u00e0 la vie de l\u2019entreprise\u00a0: sa r\u00e9putation, sa taille\u2026 Il est donc indispensable de prendre le […]<\/p>\n","protected":false},"author":4666,"featured_media":3347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

___TVE_SHORTCODE_RAW__<h1>PME et start-ups : 3 raisons de d\u00e9poser sa marque<\/h1><p>Sans nom, une entreprise n\u2019est rien. Quelle que soit la taille ou le type de la soci\u00e9t\u00e9, il lui faut un nom pour se faire conna\u00eetre. Ce nom sera li\u00e9 \u00e0 la vie de l\u2019entreprise : sa r\u00e9putation, sa taille\u2026 Il est donc indispensable de prendre le temps de choisir le nom, et surtout de le prot\u00e9ger. D\u00e9poser sa marque devrait donc \u00eatre une priorit\u00e9 pour les cr\u00e9ateurs d\u2019entreprises. Et les dirigeants de PME, TPE et start-ups doivent d'autant plus veiller \u00e0 prot\u00e9ger leurs droits de propri\u00e9t\u00e9 intellectuelle, car ils constituent une cible de choix pour les contrefacteurs.<\/p><h2> <\/h2><h2>1.      D\u00e9poser sa marque : une priorit\u00e9 absolue pour les PME<\/h2><p>Lors de la cr\u00e9ation d\u2019entreprise, le budget est souvent serr\u00e9. Parmi tous les frais \u00e0 engager, les entrepreneurs h\u00e9sitent \u00e0 investir dans la protection de leur marque. Ils pr\u00e9f\u00e8rent commencer \u00e0 exploiter le nom, qu\u2019ils d\u00e9poseront au bout de quelques mois, voire quelques ann\u00e9es.<\/p><p>Cette m\u00e9thode est risqu\u00e9e. En effet, il arrive assez fr\u00e9quemment qu\u2019une PME ou une start-up soit accus\u00e9e de contrefa\u00e7on, pour avoir utilis\u00e9 un nom trop proche de celui d\u2019une autre entreprise. Il faudra alors cesser l\u2019usage du nom et perdre tous les investissements d\u00e9j\u00e0 faits. Puis il faudra choisir un nouveau nom, r\u00e9server des noms de domaine sous ce nom, etc. Cela va fortement impacter la croissance de l\u2019entreprise.<\/p><p>D\u00e8s lors, avant m\u00eame d\u2019utiliser le nom, il est n\u00e9cessaire de s\u2019assurer que celui-ci est bien disponible. <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/disponibilite-marque-recherche-danteriorites\/\">La solution la plus s\u00fbre consiste \u00e0 r\u00e9aliser une recherche de similitudes sur le nom<\/a>. Si aucune ant\u00e9riorit\u00e9 g\u00eanante ne ressort, l\u2019entreprise pourra d\u00e9poser la marque.<\/p><h2>2.      Avoir une marque d\u00e9pos\u00e9e pour se positionner sur le march\u00e9<\/h2><p>Le d\u00e9p\u00f4t d\u2019une marque est particuli\u00e8rement int\u00e9ressant pour les PME et start-ups innovantes. En effet, ces entreprises qui proposent des produits et\/ou services nouveaux seront amen\u00e9es \u00e0 communiquer d\u2019autant plus sur leur nom pour se faire conna\u00eetre. On constate que les produits et services innovants sont rapidement assimil\u00e9s au nom de l\u2019entreprise.<\/p><p>Il est \u00e9galement indispensable de d\u00e9poser sa marque lorsque l\u2019on vend un produit de haute qualit\u00e9, dans un march\u00e9 assez homog\u00e8ne. Par exemple, la marque Breizh Cola s\u2019est faite conna\u00eetre en proposant des sodas fran\u00e7ais de qualit\u00e9, alors m\u00eame que la concurrence dans le domaine \u00e9tait forte.<\/p><p>Enfin, si votre entreprise souhaite se d\u00e9velopper \u00e0 l\u2019\u00e9tranger, il est \u00e9galement recommand\u00e9 de se <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/marque-nationale-regionale-ou-internationale\/\">prot\u00e9ger par un d\u00e9p\u00f4t de marque europ\u00e9enne et\/ou internationale<\/a>. En effet, il arrive que des tiers (\u00ab trademark trolls \u00bb) rep\u00e8rent les marques en plein d\u00e9veloppement dans un pays donn\u00e9, et s\u2019arrangent pour s\u2019approprier le nom \u00e0 l\u2019\u00e9tranger.<\/p><h2>3.      Attention aux contrefa\u00e7ons : les PME sont concern\u00e9es<\/h2><p>Les grandes entreprises ne sont pas les seules \u00e0 \u00eatre victimes d\u2019actes de contrefa\u00e7ons. <a href=\"http:\/\/www.compumark.com\/press-releases\/trademark-infringement-is-on-the-rise\/\">On estime que 8 entreprises sur 10 ont \u00e9t\u00e9 victimes de contrefa\u00e7on en 2018. Les chiffres sont en augmentation<\/a>. Cette tendance est particuli\u00e8rement marqu\u00e9e chez les entreprises qui font de la vente en ligne, et notamment les vendeurs Amazon.<\/p><p>La contrefa\u00e7on est extr\u00eamement pr\u00e9judiciable aux entreprises : atteinte \u00e0 la r\u00e9putation de la marque, perte de confiance de la client\u00e8le, baisse des ventes\u2026 De nombreuses entreprises ont d\u2019ailleurs d\u00fb changer de nom apr\u00e8s une contrefa\u00e7on, pour se d\u00e9partir de cette image n\u00e9gative.<\/p><p>Il est donc indispensable de prot\u00e9ger sa marque, une fois celle-ci d\u00e9pos\u00e9e. Il faut mettre en place une strat\u00e9gie de d\u00e9fense. Celle-ci passe n\u00e9cessairement par <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/surveillance-veille-marque\">une surveillance de la marque<\/a>, mais \u00e9galement par la conduite d\u2019actions (mises en demeure, proc\u00e9dures d\u2019opposition, etc.). Les marques font partie du patrimoine de votre entreprise : elles doivent \u00eatre valoris\u00e9es et d\u00e9fendues.<\/p><p>Notre \u00e9quipe est \u00e0 votre disposition pour d\u00e9poser et surveiller vos marques, et pour vous conseiller sur la meilleure strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle \u00e0 mettre en place. Par ailleurs, <a href=\"https:\/\/www.inpi.fr\/fr\/services-et-prestations\/aides-et-accompagnement\">les PME, les start-ups et les ETI peuvent b\u00e9n\u00e9ficier d\u2019un accompagnement (parfois financier) de l\u2019INPI dans la protection de leurs droits de propri\u00e9t\u00e9 industrielle<\/a>, et en particulier lors d\u2019un d\u00e9p\u00f4t de marque internationale. N\u2019h\u00e9sitez pas \u00e0 nous contacter pour en savoir plus.<\/p>__TVE_SHORTCODE_RAW___<\/div><\/div>","tve_custom_css":"@media (min-width: 300px){.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper { width: calc(50% - 10px); }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:nth-child(n+3) { margin-top: 20px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:not(:nth-child(n+3)) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:not(:nth-child(2n)) { margin-right: 20px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:nth-child(2n) { margin-right: 0px !important; }}","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[32],"tags":[48,106,59,225,226,121],"class_list":["post-3346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pratiques","tag-contrefacon","tag-depot-de-marque","tag-marque-internationale","tag-pme","tag-start-up","tag-surveillance","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts\/3346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/users\/4666"}],"replies":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/comments?post=3346"}],"version-history":[{"count":0,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts\/3346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media\/3347"}],"wp:attachment":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media?parent=3346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/categories?post=3346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/tags?post=3346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}