{"id":3116,"date":"2018-10-22T11:55:05","date_gmt":"2018-10-22T09:55:05","guid":{"rendered":"http:\/\/depot-de-marque.com\/?p=3116"},"modified":"2023-09-27T10:38:44","modified_gmt":"2023-09-27T09:38:44","slug":"3-counterfeiting-cases","status":"publish","type":"post","link":"https:\/\/depot-de-marque.com\/en\/3-affaires-contrefacon\/","title":{"rendered":"3 cases of counterfeiting and what we can learn from them"},"content":{"rendered":"

3 cases of counterfeiting and what we can learn from them<\/h1>\n

An infringement lawsuit is a lengthy and costly procedure, both for the infringer and the rights holder. Infringement can occur in the case of an identical reproduction of a trademark, but also in the case of more or less crude imitations. In this article, we will look back at three high-profile counterfeiting cases. Then we will give you our advice on how to avoid finding yourself in a similar situation.<\/p>\n

\u00a0<\/p>\n

1. Louis Vuitton vs Louisvui Tondak (South Korea)<\/h2>\n

In that case, Louis Vuitton discovered a South Korean fried chicken restaurant.\"\u00a0Louis Vuiton Dak\u00a0<\/a>\u00bb. Apart from the violation of the name, the logo and packaging of the restaurant were very strongly similar to those of the French designer. For Louis Vuitton, the proximity to a fried chicken restaurant was an attack on its image. The Korean restaurant therefore chose to change its name to \"LOUISVUI TONDAK\" (\"Tondak\" meaning \"whole chicken\" in Korean). However, this change was not enough. The judges ordered the restaurateur to pay a<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\"\"<\/a> \u00a0against \"\"<\/a>\u00a0(China)<\/h2>\n

3M is an American company with varied activities. It markets products ranging from telephone accessories to water purifiers. 3M was established in China in the 1980s and has registered several trademarks, which, given their success, have been copied. As early as 2015, 3M had already won its counterfeiting lawsuit against a Chinese brand \"3N\", which produced products similar to its own. More recently, 3M was confronted with the registration of a brand name \"3N\". \"\"<\/a>which was used for water fountains in the following form: \"\"<\/a>.<\/p>\n

The judges condemned the opponent who used the mark in a form not conforming to its registration, which constituted an infringement of the 3M mark. In addition, the Chinese court took into account the notoriety of the 3M trademark to sanction the Chinese applicant.<\/p>\n

3. Adidas v. Forever 21 (United States)<\/h2>\n

The German trade mark Adidas recently opposed Forever 21, the clothing distributor, because some of its products had a design consisting of 3 stripes. According to Adidas, the use of that design constituted an infringement and a dilution of its trade mark. Forever 21 was also attacked for unfair competition and deceptive trade practices.<\/p>\n

However, the US distributor contested this complaint, recalling that since 2006, Adidas has systematically monitored the clothes offered for sale by Forever 21 and opposes any marketing of clothing with stripes (even when these are purely decorative).<\/p>\n

Adidas is actively defending its brands in the United States. The sports brand has already sued Ecco, Marc Jacobs and Tesla for infringement.<\/p>\n

This case was finally settled out of court between Forever 21 and Adidas.<\/a>. The terms of the settlement have not been made public.<\/p>\n

\u00a0<\/p>\n

How to avoid an infringement lawsuit?<\/h2>\n

Most infringement lawsuits can be avoided with inexpensive means: prior art searches and trademark monitoring.<\/p>\n

On the counterfeiter's side: the search for anteriorities<\/h3>\n

The cases cited above revealed the counterfeiter's bad faith. But it also happens that the counterfeiter is not aware of his mistake at the time of filing. In order to avoid counterfeiting \"out of ignorance\", it is essential to carry out a search among prior trademarks, companies and domain names.<\/p>\n

Such research, when done properly, is costly and can be tedious. But a filing made without a search opens the door to enormous risks - especially that of an infringement lawsuit. To learn more about prior art searches, read our article<\/a>.<\/p>\n

On the trademark owner's side: surveillance<\/h3>\n

These counterfeiting cases demonstrate the need to monitor one's trademark. Whether it is Louis Vuitton, 3M or Adidas, to have strong brands, it is necessary to actively defend them. With surveillance, you are informed as soon as possible of embarrassing trademark registrations and can act at a lower cost. An opposition costs much less and takes less time than an infringement lawsuit. We can monitor your brands for you<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

3 cas de contrefa\u00e7on et ce qu\u2019on peut en apprendre Un proc\u00e8s pour contrefa\u00e7on est une proc\u00e9dure longue et co\u00fbteuse, aussi bien pour le contrefacteur que pour le titulaire des droits. La contrefa\u00e7on peut survenir lors d\u2019une reproduction \u00e0 l\u2019identique d\u2019une marque mais aussi lors d\u2019imitations plus ou moins grossi\u00e8res. Dans cet article, nous reviendrons […]<\/p>\n","protected":false},"author":4666,"featured_media":3120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

___TVE_SHORTCODE_RAW__<h1>3 cas de contrefa\u00e7on et ce qu\u2019on peut en apprendre<\/h1><p>Un proc\u00e8s pour contrefa\u00e7on est une proc\u00e9dure longue et co\u00fbteuse, aussi bien pour le contrefacteur que pour le titulaire des droits. La contrefa\u00e7on peut survenir lors d\u2019une reproduction \u00e0 l\u2019identique d\u2019une marque mais aussi lors d\u2019imitations plus ou moins grossi\u00e8res. Dans cet article, nous reviendrons sur 3 affaires de contrefa\u00e7on tr\u00e8s m\u00e9diatis\u00e9es. Puis nous vous donnerons nos conseils pour \u00e9viter de vous retrouver dans une situation similaire.<\/p><p> <\/p><h2>1.      Louis Vuitton contre Louisvui Tondak (Cor\u00e9e du Sud)<\/h2><p>Dans cette affaire, Louis Vuitton avait d\u00e9couvert l\u2019existence d\u2019un restaurant de poulet frit sud-cor\u00e9en \u00ab <a href=\"http:\/\/www.fashionforwardtrends.com\/news\/louis-vuitton-louisvui-tondak\/\">Louis Vuiton Dak <\/a>\u00bb. Outre la violation du nom, le logo et l'emballage du restaurant \u00e9taient tr\u00e8s fortement similaires \u00e0 ceux du cr\u00e9ateur fran\u00e7ais. Pour Louis Vuitton, la proximit\u00e9 avec un restaurant de poulet frit constituait une atteinte \u00e0 son image. Le restaurant cor\u00e9en avait donc choisi de modifier son nom pour devenir \u00ab LOUISVUI TONDAK \u00bb (\u00ab Tondak \u00bb signifiant \u00ab poulet entier \u00bb en cor\u00e9en). Ce changement n\u2019a cependant pas \u00e9t\u00e9 suffisant. Les juges ont condamn\u00e9 le restaurateur \u00e0 verser une<\/p><h2>2.     <a href=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/3M.jpg\"><img class=\"wp-image-3117 alignnone\" src=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/3M-300x160.jpg\" alt=\"\" width=\"54\" height=\"29\" \/><\/a>  contre <a href=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/YM.png\"><img class=\"wp-image-3118 alignnone\" src=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/YM.png\" alt=\"\" width=\"70\" height=\"29\" \/><\/a> (Chine)<\/h2><p>3M est une soci\u00e9t\u00e9 am\u00e9ricaine aux activit\u00e9s vari\u00e9es. Elle commercialise des produits, allant des accessoires de t\u00e9l\u00e9phone aux purificateurs d\u2019eau. 3M s\u2019est implant\u00e9e en Chine dans les ann\u00e9es 1980 et a d\u00e9pos\u00e9 plusieurs marques, qui compte tenu de leur succ\u00e8s, ont \u00e9t\u00e9 copi\u00e9es. En 2015 d\u00e9j\u00e0, la soci\u00e9t\u00e9 3M avait gagn\u00e9 son proc\u00e8s en contrefa\u00e7on contre une marque chinoise \u00ab 3N \u00bb, qui produisait des produits proches des siens. Plus r\u00e9cemment, 3M a \u00e9t\u00e9 confront\u00e9 au d\u00e9p\u00f4t d\u2019une marque <a href=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/YM.png\"><img class=\"wp-image-3118 alignnone\" src=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/YM.png\" alt=\"\" width=\"65\" height=\"27\" \/><\/a>, qui \u00e9tait utilis\u00e9e pour des fontaines \u00e0 eau sous la forme suivante : <a href=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/3M-chine.jpg\"><img class=\"size-full wp-image-3119 alignnone\" src=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2018\/10\/3M-chine.jpg\" alt=\"\" width=\"48\" height=\"36\" \/><\/a>.<\/p><p>Les juges ont condamn\u00e9 l\u2019adversaire qui utilisait la marque sous une forme non-conforme \u00e0 son d\u00e9p\u00f4t, ce qui constituait une contrefa\u00e7on de la marque 3M. En outre, la cour chinoise a retenu la notori\u00e9t\u00e9 de la marque 3M pour sanctionner le d\u00e9posant chinois.<\/p><h2>3.      Adidas v. Forever 21 (Etats-Unis)<\/h2><p>La marque allemande Adidas s\u2019est r\u00e9cemment oppos\u00e9e \u00e0 Forever 21, le distributeur de v\u00eatements, car certains de ses produits comportaient un design constitu\u00e9 de 3 bandes. Selon Adidas, l\u2019utilisation de ce motif constituait une contrefa\u00e7on et une dilution de se marque. Forever 21 \u00e9tait \u00e9galement attaqu\u00e9 pour concurrence d\u00e9loyale et pratiques commerciales trompeuses.<\/p><p>Le distributeur am\u00e9ricain a cependant contest\u00e9 cette plainte, en rappelant que depuis 2006, Adidas surveille syst\u00e9matiquement les v\u00eatements propos\u00e9s \u00e0 la vente par Forever 21 et s\u2019oppose \u00e0 toute commercialisation de v\u00eatements \u00e0 bandes (m\u00eame lorsque celles-ci sont uniquement d\u00e9coratives).<\/p><p>Adidas d\u00e9fend en effet activement ses marques aux Etats-Unis. La marque de sports a d\u00e9j\u00e0 poursuivi Ecco, Marc Jacobs et Tesla pour atteinte \u00e0 ses droits.<\/p><p><a href=\"https:\/\/us.fashionnetwork.com\/news\/Adidas-settles-trademark-case-with-Forever21,901375.html\">Cette affaire a finalement \u00e9t\u00e9 r\u00e9gl\u00e9e \u00e0 l\u2019amiable entre Forever 21 et Adidas<\/a>. Les termes du r\u00e8glement n\u2019ont pas \u00e9t\u00e9 rendus publics.<\/p><p> <\/p><h2>Comment \u00e9viter un proc\u00e8s en contrefa\u00e7on ?<\/h2><p>La plupart des proc\u00e8s en contrefa\u00e7on peuvent \u00eatre \u00e9vit\u00e9s avec des moyens peu co\u00fbteux : la recherche d\u2019ant\u00e9riorit\u00e9s et la surveillance des marques d\u00e9pos\u00e9es.<\/p><h3>Du c\u00f4t\u00e9 du contrefacteur : la recherche d\u2019ant\u00e9riorit\u00e9s<\/h3><p>Les affaires cit\u00e9es ci-dessus ont fait appara\u00eetre la mauvaise foi du contrefacteur. Mais il arrive \u00e9galement que ce dernier ne soit pas conscient de son erreur au moment du d\u00e9p\u00f4t. Pour \u00e9viter une contrefa\u00e7on \u00ab par ignorance \u00bb, il est indispensable de faire une recherche parmi les marques, les soci\u00e9t\u00e9s et les noms de domaine ant\u00e9rieurs.<\/p><p>Une telle recherche, lorsqu\u2019elle est bien faite, pr\u00e9sente des co\u00fbts et peut \u00eatre fastidieuse. Mais un d\u00e9p\u00f4t r\u00e9alis\u00e9 sans recherches ouvre la porte \u00e0 d\u2019\u00e9normes risques \u2013 en particulier celui d\u2019un proc\u00e8s en contrefa\u00e7on. <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/disponibilite-marque-recherche-danteriorites\/\">Pour en savoir plus sur les recherches d\u2019ant\u00e9riorit\u00e9s, lisez notre article<\/a>.<\/p><h3>Du c\u00f4t\u00e9 du titulaire de la marque : la surveillance<\/h3><p>Ces affaires de contrefa\u00e7on montrent bien la n\u00e9cessit\u00e9 de surveiller sa marque. Que ce soit Louis Vuitton, 3M ou Adidas, pour avoir des marques fortes, il convient de les d\u00e9fendre activement. Avec la surveillance, vous \u00eates inform\u00e9s au plus t\u00f4t de d\u00e9p\u00f4ts de marques g\u00eanants et pouvez agir \u00e0 moindre co\u00fbt. Une opposition co\u00fbte en effet beaucoup moins cher et dure moins longtemps qu\u2019un proc\u00e8s en contrefa\u00e7on. <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/surveillance-veille-marque\">Nous pouvons surveiller vos marques pour vous<\/a>.<\/p>__TVE_SHORTCODE_RAW___<\/div><\/div>","tve_custom_css":"@media (min-width: 300px){.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper { width: calc(50% - 10px); }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:nth-child(n+3) { margin-top: 20px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:not(:nth-child(n+3)) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:not(:nth-child(2n)) { margin-right: 20px !important; }.tcb-post-list[data-css=\"tve-u-16ecb5f152b\"] .post-wrapper.thrv_wrapper:nth-child(2n) { margin-right: 0px !important; }}","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[33,31],"tags":[53,48,95],"class_list":["post-3116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contrefacon","category-actu-de-la-pi","tag-chine","tag-contrefacon","tag-etats-unis","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts\/3116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/users\/4666"}],"replies":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/comments?post=3116"}],"version-history":[{"count":0,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/posts\/3116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media\/3120"}],"wp:attachment":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media?parent=3116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/categories?post=3116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/tags?post=3116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}