![\"\"](\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2016\/08\/marque-initiales-sfr.png\")
<\/a> which means\u00a0S<\/strong>ociety\u00a0F<\/strong>rancade of\u00a0R<\/strong>adiotelephone\" could not have been accepted in its developed form. Indeed, it's hard to make it more descriptive. SFR is more distinctive!<\/p>\nLearn more about the distinctiveness of trademarks.<\/a><\/p>\n Here are some examples of well-known brands and their meanings:<\/p>\n If you're looking for a strong brand, it might be worth considering an acronym. But be careful:<\/p>\n Finally, it is interesting to note that some acronym brands have lost their distinctiveness: Examples of acronym brands<\/h2>\n
<\/a>\u00a0I<\/strong>nternational\u00a0B<\/strong>usiness\u00a0M<\/strong>achines. This is a good example of a trademark that could not have been registered as such, because it is so descriptive, and in any case it takes too long to pronounce... IBM is immediately simpler.<\/p>\n<\/a>\u00a0H<\/strong>ennes\u00a0& M<\/strong>auritz. Here we have an example of a brand that simply uses the initials of the company's founders. Note that even in its extensive form it would have been distinctive.<\/p>\n<\/a>\u00a0These are the initials of the founder's name, followed by the initials of his parents' farm and his village:\u00a0I<\/strong>ngvar\u00a0K<\/strong>amprad,\u00a0E<\/strong>lmtaryd,\u00a0A<\/strong>gunnaryd.<\/p>\n<\/a>\u00a0In the same spirit as IKEA, these are the first letters in the name of the brand's creator and its city of origin:\u00a0Ha<\/strong>ns\u00a0Ri<\/strong>egel\u00a0Bo<\/strong>nn.<\/p>\n<\/a>\u00a0B<\/strong>ritish\u00a0P<\/strong>etroleum. Here, a beautiful combination between the company's origin and the product it exploits. To banish, then!<\/p>\n<\/a>\u00a0B<\/strong>ayerische\u00a0M<\/strong>otoren\u00a0W<\/strong>erke. Same problem as BP.<\/p>\n<\/a>\u00a0K<\/strong>entucky\u00a0F<\/strong>ried\u00a0C<\/strong>hicken. This one, apart from being descriptive, would even be frankly disappointing in its long version since it's very unlikely that the chicken consumed in the brand's French fast food restaurants comes from Kentucky (which is probably not bad, by the way).<\/p>\n<\/a>\u00a0H<\/strong>ngo Kong &\u00a0S<\/strong>hanghai\u00a0B<\/strong>anking\u00a0C<\/strong>orporation. It is in fact, as its name does not indicate, an English banking group.<\/p>\n<\/a>\u00a0Another example of a brand simply made up of the initials of the founders: Adrian\u00a0D<\/strong>Alsey, Larry.\u00a0H<\/strong>illblom and Robert\u00a0L<\/strong>ynn.<\/p>\n<\/a>\u00a0These are the initials of\u00a0M<\/strong>ars and\u00a0M<\/strong>urrie, the founders of the company called M&M's Chocolate Candies. The brand now belongs to the Mars Incorporated Group.<\/p>\n<\/a>\u00a0F<\/strong>abbrica\u00a0I<\/strong>taliana\u00a0A<\/strong>utomobili\u00a0T<\/strong>orino. The name speaks for itself, which is reason enough to use the initials.<\/p>\nRegistering a trademark as an acronym: yes, but be careful!<\/h2>\n
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<\/a> (which comes from the So<\/strong>i\u00e9t\u00e9 des\u00a0Pa<\/strong>piers-Lin<\/strong>ges) was unlucky! Initially, the trademark created in 1948 was descriptive only in its long version. Today, however, it has become descriptive in its acronymic version, since everyone uses this trademark as a generic term for paper towels. But : the original brand continues to exist<\/a> and to defend its rights - so it's important to talk about \"the SOPALIN brand\". \u24c7<\/strong>\u00a0\u00a0\" !<\/p>\n