{"id":1725,"date":"2016-08-30T17:34:50","date_gmt":"2016-08-30T17:34:50","guid":{"rendered":"http:\/\/depot-de-marque.com\/?page_id=1725"},"modified":"2020-12-02T18:23:56","modified_gmt":"2020-12-02T17:23:56","slug":"finding-the-right-brand","status":"publish","type":"page","link":"https:\/\/depot-de-marque.com\/en\/guide-marques\/trouver-une-bonne-marque\/","title":{"rendered":"Find a good brand"},"content":{"rendered":"

\"find<\/a><\/h1>\n

Find a good brand<\/h1>\n

What is a good brand?<\/h2>\n

From a strictly legal point of view, this is a distinguishing mark<\/a> and available. But it is also a brand that you like, and that is commercially beneficial to your company.<\/p>\n

Finding a good brand name is not an easy thing, because you have to combine all these aspects. It often happens that the brand you like is not available, or that the one you like least is available.<\/p>\n

How to find a good brand?<\/h2>\n

Given the number of entrepreneurs who are forced to abandon their brand project because they encounter too many obstacles, and who tear their hair out looking for a new name, we have decided to give a few lines of research:<\/p>\n

Words in common parlance unrelated to the service<\/h3>\n

Ex: Amazon, Canon, Caterpillar, Le Temps des Cerises, Diesel...<\/p>\n

These words have all been taken from the dictionary, and yet are perfectly distinctive because they have no connection with the products and\/or services marketed by their owner. The dictionary therefore offers a particularly interesting range of choices.<\/p>\n

The family name, mythological names<\/h3>\n

Ex : E.Leclerc, Bouygues, Bacchus...<\/p>\n

However, beware of common mythological names, which have already been the subject of multiple trademark registrations. The best thing is to dig deep enough into mythology to find something \"new\".<\/p>\n

The translation of a descriptive product term into a little-known language<\/h3>\n

E.g.: the Nabaztag connected rabbit (word meaning \"hare\" in Armenian)<\/p>\n

Be careful though, the term in question must really not be understandable to the target audience. So think about the countries in which you would like to register your trademark later on!<\/p>\n

Neologisms, word-creation sites, anagrams<\/h3>\n

It takes patience, but by playing with the letters, you can end up with a name you like!<\/p>\n

Acronyms<\/h3>\n

Ex: IBM (International Business Machines corporation), BMW (Bayerische Motoren Werke), HP (Hewlett Packard), KFC (Kentucky Fried Chicken)...<\/p>\n

The only problem with acronyms is that they are short and therefore more difficult to defend. Indeed, if someone comes into your field of activity by changing a letter to your acronym, there is no guarantee that you will be able to act against him. In the case of a long trademark, the fact that there is only one letter of difference generally makes it possible to successfully oppose a later trademark.<\/p>\n

If you wish to get help, you can also use a communication or naming agency, which looks for ideas of names for you from a lexical field and a universe that you will have defined together.<\/p>","protected":false},"excerpt":{"rendered":"

Trouver une bonne marque Qu\u2019est-ce qu\u2019une bonne marque ? D\u2019un point de vue strictement juridique, c\u2019est une marque distinctive et disponible. Mais c\u2019est aussi une marque que vous aimez, et qui soit commercialement b\u00e9n\u00e9fique pour votre soci\u00e9t\u00e9. Trouver un bon nom de marque n\u2019est pas une chose facile, car il faut combiner tous ces aspects. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","tve_updated_post":"

___TVE_SHORTCODE_RAW__<h1><a href=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2016\/08\/GM_trouver-marque.jpg\"><img class=\"size-medium wp-image-1728 aligncenter\" src=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2016\/08\/GM_trouver-marque-300x199.jpg\" alt=\"trouver une marque forte\" width=\"300\" height=\"199\" \/><\/a><\/h1><h1>Trouver une bonne marque<\/h1><h2 class=\"ckeditor\">Qu\u2019est-ce qu\u2019une bonne marque ?<\/h2><p class=\"ckeditor\">D\u2019un point de vue strictement juridique, c\u2019est <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/distinctivite-et-descriptivite\" data-cke-saved-href=\"http:\/\/depot-de-marque.com\/guide-marques\/distinctivite-et-descriptivite\">une marque distinctive<\/a> et disponible. Mais c\u2019est aussi une marque que vous aimez, et qui soit commercialement b\u00e9n\u00e9fique pour votre soci\u00e9t\u00e9.<\/p><p>Trouver un bon nom de marque n\u2019est pas une chose facile, car il faut combiner tous ces aspects. Or, il arrive souvent que la marque qui vous plait ne soit pas disponible, ou qu\u2019au contraire celle qui vous plait le moins le soit.<\/p><h2 class=\"ckeditor\">Comment trouver une bonne marque ?<\/h2><p>Etant donn\u00e9 le nombre d\u2019entrepreneurs qui sont oblig\u00e9s d\u2019abandonner leur projet de marque car ils rencontrent des obstacles trop importants, et qui s\u2019arrachent les cheveux en cherchant un nouveau nom, nous avons d\u00e9cid\u00e9 de donner quelques pistes de recherche :<\/p><h3 class=\"ckeditor\">Les mots du langage courant sans aucun rapport avec le service<\/h3><p>Ex: Amazon, Canon, Caterpillar, Le Temps des Cerises, Diesel\u2026<\/p><p>Ces mots ont tous \u00e9t\u00e9 pris dans le dictionnaire, et sont pourtant parfaitement distinctifs parce qu\u2019ils n\u2019ont aucun lien avec les produits et\/ou services commercialis\u00e9s par leur titulaire. Le dictionnaire offre donc un \u00e9ventail de choix particuli\u00e8rement int\u00e9ressant.<\/p><h3 class=\"ckeditor\">Le nom de famille, les noms mythologiques<\/h3><p>Ex : E.Leclerc, Bouygues, Bacchus\u2026<\/p><p>Attention tout de m\u00eame aux  noms mythologiques assez courants, qui ont d\u00e9j\u00e0 fait l\u2019objet de multiples d\u00e9p\u00f4t de marques. Le mieux est de creuser assez profond\u00e9ment dans la mythologie pour trouver quelque chose de \u00ab nouveau \u00bb<\/p><h3 class=\"ckeditor\">La traduction d\u2019un terme descriptif du produit dans une langue peu connue<\/h3><p>Ex : le lapin connect\u00e9 Nabaztag (mot qui signifie \u00ab li\u00e8vre \u00bb en arm\u00e9nien)<\/p><p>Attention quand m\u00eame, il faut que le terme en question ne soit vraiment pas compr\u00e9hensible par le public cible. Pensez donc d\u2019ores et d\u00e9j\u00e0 aux pays dans lesquels vous souhaiteriez d\u00e9poser votre marque par la suite !<\/p><h3 class=\"ckeditor\">Les n\u00e9ologismes, les sites de cr\u00e9ation de mots, les anagrammes<\/h3><p>Il faut de la patience, mais \u00e0 force de jouer avec les lettres, on peut finir par tomber sur un nom qui nous plaise !<\/p><h3 class=\"ckeditor\">Les acronymes<\/h3><p>Ex: IBM (International Business Machines corporation), BMW (Bayerische Motoren Werke), HP (Hewlett Packard), KFC (Kentucky Fried Chicken)\u2026<\/p><p>Seul probl\u00e8me des acronymes : les marques sont courtes et donc plus difficilement d\u00e9fendables. En effet, si quelqu\u2019un vient sur votre domaine d\u2019activit\u00e9 en changeant une lettre \u00e0 votre acronyme, il n\u2019est pas garanti que vous pourrez agir contre lui. Sur une marque longue, le fait qu\u2019il y ait une seule lettre de diff\u00e9rence permet en g\u00e9n\u00e9ral de s\u2019opposer avec succ\u00e8s \u00e0 une marque post\u00e9rieure.<\/p><p>Si vous souhaitez vous faire aider, vous pouvez \u00e9galement avoir recours \u00e0 une agence de communication ou de naming, qui cherche des id\u00e9es de nom pour vous \u00e0 partir d\u2019un champ lexical et d\u2019un univers que vous aurez d\u00e9fini ensemble<\/p>__TVE_SHORTCODE_RAW___<\/div><\/div>
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