{"id":1633,"date":"2016-08-24T16:01:45","date_gmt":"2016-08-24T16:01:45","guid":{"rendered":"http:\/\/depot-de-marque.com\/?page_id=1633"},"modified":"2020-12-03T19:27:50","modified_gmt":"2020-12-03T18:27:50","slug":"the-steps-involved-in-registering-a-trademark","status":"publish","type":"page","link":"https:\/\/depot-de-marque.com\/en\/guide-marques\/les-etapes-respecter-pour-enregistrer-une-marque\/","title":{"rendered":"Steps to register a trademark"},"content":{"rendered":"

\"steps<\/a><\/p>\n

Steps to register a trademark<\/h1>\n

Before filing a trademark<\/h2>\n

Ensuring the distinctiveness of your trademark<\/h3>\n

The mark you choose must be distinctive, i.e. it must be arbitrary in relation to the goods and\/or services that will be covered by your wording. If your trademark describes your goods or services, or one of its characteristics, then it cannot be registered by the INPI, or by any other foreign office. For example, the trade mark VOYAGE CHIC cannot be registered for travel organisation services, because the term 'travel' is descriptive of the product supplied, and 'chic' is descriptive of one of its characteristics, namely that it is an upscale trip.<\/em><\/p>\n

Choose the most appropriate sign<\/h3>\n

Once you have decided on the name, you will have to choose the sign that will be the subject of the filing. Many applicants believe that it is possible to protect several variants of the same trademark in a single filing, notably by including in the same file the verbal version (just the name), one or more versions of the logo, and\/or the web address of its website including the name in question. Example of a trademark in a form regularly registered at the INPI :<\/p>\n\n\n\n
\n

DADIMINT<\/p>\n

Dadimint<\/p>\n

dadimint.com<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

This is a big mistake. Indeed, the trademark must always be used as filed. Therefore, if the visual that you submit to the INPI includes several variants, it will be considered as a global semi-figurative mark: you will have to use all these variants together, to validate the use of your mark. This will not happen. Your trademark is therefore in danger of having no value, since you will not use it as filed. After 5 years, it can be cancelled by any interested third party, and will be indefensible.<\/p>\n

The proper sign is either:<\/p>\n