{"id":1613,"date":"2016-08-24T15:47:55","date_gmt":"2016-08-24T15:47:55","guid":{"rendered":"http:\/\/depot-de-marque.com\/?page_id=1613"},"modified":"2023-09-27T10:40:38","modified_gmt":"2023-09-27T09:40:38","slug":"the-main-mistakes-to-avoid-before-registering-a-trademark","status":"publish","type":"page","link":"https:\/\/depot-de-marque.com\/en\/guide-marques\/les-principales-erreurs-eviter-avant-de-deposer-sa-marque\/","title":{"rendered":"The main mistakes to avoid before registering your trademark"},"content":{"rendered":"

\"pre-registration<\/a><\/p>\n

The main mistakes to avoid before registering your trademark<\/h1>\n

Many applicants make the same mistakes when starting their trademark application. These mistakes can cost them dearly and seriously jeopardize the protection of their trademark. What are these mistakes?<\/p>\n

Choosing a legally weak brand<\/h2>\n

The first mistake made by applicants often consists in wanting to adopt a very \"meaningful\" trademark, i.e. a trademark that alone explains the activity of its owner. For example: MARK CONSULTING (for trademark law advice), DRONE & DATA (for drone data collection services), POMME ET ARTICHAUT (for early delivery services), VERY PROPRE (for dry cleaning services or washing products).<\/p>\n

These marks are called \"descriptive marks\", because they either directly describe the goods and services of their owner (MARK CONSULTING), or indirectly one of their characteristics (VERY PROPRE). This type of trademark cannot be registered because they are composed solely of terms that must remain available to all market players, without being appropriated by any one of them. Consequently, if such a trademark is filed before the INPI (or any other trademark office), it will in principle be refused. The main consequence is the loss of the costs incurred for the filing, which are not reimbursed.<\/p>\n

Our advice: it is therefore preferable to look for an arbitrary, so-called \"distinctive\" trademark that has no connection with your sector of activity.<\/p>\n

To go further, see our article on how to find a good brand.<\/a><\/p>\n

Do not search for prior art.<\/h2>\n

Prior art searches allow<\/a> to know the legal environment of a brand. In practice, this involves searching among the main prior opposable rights (trademarks, company names, domain names) for those that could represent an obstacle to his project.<\/p>\n

Many applicants settle for identical searches, sometimes only on Google. However, it is very important to carry out these searches on the INPI databases, and especially to go and check which of the only similar prior rights could be enforceable. Most of the time, the real obstacles lie among prior trademarks similar to his project, whereas identical searches have not revealed anything embarrassing.<\/p>\n

Poorly drafted trademark wording<\/h2>\n

The wording is the list of goods and services covered within the repository. The choice of the wording of one's trademark is undoubtedly the most strategic and crucial moment of the filing. Indeed, it will determine the scope of protection of the trademark. Poorly drafted wording can greatly limit or even completely eliminate trademark protection. Applicants, relying on the INPI's wording proposals, often miss their core business either partially or completely and become owners of a trademark that serves no purpose. Moreover, since the INPI's proposals are often very broad, most applicants request protection for many products and\/or services that do not interest them, thus significantly increasing the risks of third party action against them: indeed, a third party who owns a prior right in a field covered by the trademark but who is not interested in the applicant may act against him and request total withdrawal, even though he would not have acted if the wording had been more restricted. For more information, see on classes of goods and services<\/a>.<\/p>\n

Our advice: you should only target in the wording the goods and services that interest you, but above all you should have a tailor-made wording, ideally drafted by a lawyer specialised in trademark law.<\/p>","protected":false},"excerpt":{"rendered":"

Les principales erreurs \u00e0 \u00e9viter avant de d\u00e9poser sa marque Au moment de se lancer dans leur d\u00e9p\u00f4t de marque, beaucoup de d\u00e9posants commettent les m\u00eames erreurs. Celles-ci peuvent leur co\u00fbter cher, et mettre gravement en p\u00e9ril la protection de leur marque. Quelles sont ces erreurs ? Choisir une marque faible juridiquement La premi\u00e8re erreur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","tve_updated_post":"

___TVE_SHORTCODE_RAW__<p><a href=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2017\/05\/GM_erreur-marque.jpg\"><img class=\"size-full wp-image-1614 aligncenter\" src=\"http:\/\/depot-de-marque.com\/wp-content\/uploads\/2017\/05\/GM_erreur-marque.jpg\" alt=\"avant depot marque\" width=\"600\" height=\"398\" \/><\/a><\/p><h1>Les principales erreurs \u00e0 \u00e9viter avant de d\u00e9poser sa marque<\/h1><p>Au moment de se lancer dans leur d\u00e9p\u00f4t de marque, beaucoup de d\u00e9posants commettent les m\u00eames erreurs. Celles-ci peuvent leur co\u00fbter cher, et mettre gravement en p\u00e9ril la protection de leur marque. Quelles sont ces erreurs ?<\/p><h2 class=\"ckeditor\">Choisir une marque faible juridiquement<\/h2><p>La premi\u00e8re erreur des d\u00e9posants consiste souvent \u00e0 vouloir adopter une marque tr\u00e8s \u201cparlante\u201d, c\u2019est-\u00e0-dire une marque qui explique \u00e0 elle-seule l\u2019activit\u00e9 de son titulaire. Par exemple : MARK CONSULTING (pour du conseil en droit des marques), DRONE &amp; DATA (pour des services de recueil de donn\u00e9es par drone), POMME ET ARTICHAUT (pour des services de primeurs), VERY PROPRE (pour des services de pressing ou des produits de lavage).<\/p><p>Ces marques sont appel\u00e9e \u201cmarques descriptive\u201d, car elles d\u00e9crivent soit directement les produits et services de leur titulaire (MARK CONSULTING), soit indirectement l\u2019une de leurs caract\u00e9ristiques (VERY PROPRE). Ce type de marque ne peut pas \u00eatre enregistr\u00e9, car elles sont compos\u00e9es uniquement de termes qui doivent rester \u00e0 la disposition de tous les acteurs du march\u00e9, sans pouvoir \u00eatre appropri\u00e9s par l\u2019un d\u2019entre eux. En cons\u00e9quence, si une telle marque est d\u00e9pos\u00e9e devant l\u2019INPI (ou tout autre office de marque), elle sera en principe refus\u00e9e. La cons\u00e9quence principale \u00e9tant la perte des frais engag\u00e9s pour le d\u00e9p\u00f4t, qui ne sont pas rembours\u00e9s.<\/p><p>Notre conseil : il est donc pr\u00e9f\u00e9rable de chercher une marque arbitraire, dite \u201cdistinctive\u201d, qui n\u2019entretient aucun lien avec votre secteur d\u2019activit\u00e9.<\/p><p>Pour aller plus loin, voir notre article sur <a href=\"http:\/\/depot-de-marque.com\/guide-marques\/trouver-une-bonne-marque\">comment trouver une bonne marque.<\/a><\/p><h2 class=\"ckeditor\">Ne pas faire de recherches d\u2019ant\u00e9riorit\u00e9s<\/h2><p><a href=\"http:\/\/depot-de-marque.com\/guide-marques\/disponibilite-marque-recherche-danteriorites\/\" data-cke-saved-href=\"http:\/\/depot-de-marque.com\/guide-marques\/disponibilite-et-recherches-danteriorites-dune-marque\">Les recherches d\u2019ant\u00e9riorit\u00e9s permettent<\/a> de conna\u00eetre l\u2019environnement juridique d\u2019une marque. En pratique, il s\u2019agit de rechercher parmi les principaux droits ant\u00e9rieurs opposables (marques, d\u00e9nominations sociales, noms de domaine) ceux qui pourraient repr\u00e9senter un obstacle \u00e0 son projet.<\/p><p>Beaucoup de d\u00e9posants se contentent de recherches \u00e0 l\u2019identique, parfois uniquement sur Google. Or, il est tr\u00e8s important de r\u00e9aliser ces recherches sur les bases de donn\u00e9es de l\u2019INPI, et surtout d\u2019aller v\u00e9rifier parmi les droits ant\u00e9rieurs seulement similaires, ceux qui pourraient \u00eatre opposables. La plupart du temps, les vrais obstacles r\u00e9sident parmi les marques ant\u00e9rieures similaires \u00e0 son projet, alors que les recherches \u00e0 l\u2019identique n\u2019ont rien r\u00e9v\u00e9l\u00e9 de g\u00eanant.<\/p><h2 class=\"ckeditor\">Mal r\u00e9diger le libell\u00e9 de sa marque<\/h2><p>Le libell\u00e9 est la liste des produits et services vis\u00e9s au sein du d\u00e9p\u00f4t. Le choix du libell\u00e9 de sa marque est sans doute le moment le plus strat\u00e9gique et le plus crucial du d\u00e9p\u00f4t. En effet, c\u2019est lui qui va d\u00e9terminer la port\u00e9e de la protection de la marque. Un libell\u00e9 mal r\u00e9dig\u00e9 peut limiter grandement, voire supprimer compl\u00e8tement la protection d\u2019une marque. Il est fr\u00e9quent que les d\u00e9posants, se reposant sur les propositions de libell\u00e9 de l\u2019INPI, passent partiellement ou compl\u00e8tement \u00e0 c\u00f4t\u00e9 de leur coeur d\u2019activit\u00e9 et deviennent titulaires d\u2019une marque qui ne leur sert \u00e0 rien. Par ailleurs, les propositions de l\u2019INPI \u00e9tant souvent tr\u00e8s large, la plupart des d\u00e9posants demande une protection pour de nombreux produits et\/ou services qui ne les int\u00e9ressent pas, augmentant ainsi sensiblement les risques d\u2019action de tiers \u00e0 leur encontre : en effet, un tiers titulaire d\u2019un droit ant\u00e9rieur dans un domaine vis\u00e9 par la marque mais qui n\u2019int\u00e9resse pas le d\u00e9posant peut agir \u00e0 son encontre et demander le retrait total, alors m\u00eame qu\u2019il n\u2019aurait pas agi si le libell\u00e9 avait \u00e9t\u00e9 plus restreint. En savoir plus <a href=\"\/guide-marques\/les-classes-de-produits-et-services\" data-cke-saved-href=\"http:\/\/depot-de-marque.com\/guide-marques\/les-classes-de-produits-et-services\">sur les classes de produits et services<\/a>.<\/p><p>Notre conseil : il ne faut viser dans le libell\u00e9 que les produits et services qui vous int\u00e9ressent, mais surtout avoir un libell\u00e9 r\u00e9dig\u00e9 sur-mesure, id\u00e9alement par un juriste sp\u00e9cialis\u00e9 en droit des marques.<\/p>__TVE_SHORTCODE_RAW___<\/div><\/div>
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