{"id":11,"date":"2015-12-04T02:09:03","date_gmt":"2015-12-04T02:09:03","guid":{"rendered":"http:\/\/theme-fusion.com\/avada\/construction\/?page_id=11"},"modified":"2023-09-27T13:49:59","modified_gmt":"2023-09-27T12:49:59","slug":"brand-guide","status":"publish","type":"page","link":"https:\/\/depot-de-marque.com\/en\/guide-marques\/","title":{"rendered":"Brand Guide"},"content":{"rendered":"<h1><strong><span style=\"color: rgb(229, 190, 47);\">The Guide.<\/span><\/strong><\/h1>\n<p>Find out everything there is to know about brands, by theme.<\/p>\n<h4 style=\"text-align: center;\">Preparing the application<\/h4>\n<ul>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-main-mistakes-to-avoid-before-registering-a-trademark\/\" style=\"outline: none;\">The main mistakes to avoid before registering your trademark<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/figurative-and-semi-figurative-word-marks-different-types-of-marks\/\" style=\"outline: none;\">Word, device trademarks: the different forms of trademarks that can be registered<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/availability-brand-search-danteriorites\/\">Trademark availability and prior art searches<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/distinctive-and-descriptive\/\" style=\"outline: none;\">Distinctiveness and descriptiveness<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/classes-of-goods-and-services\/\" style=\"outline: none;\">Classes of goods and services<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/finding-the-right-brand\/\" style=\"outline: none;\">Find a good brand<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/geographical-brand-names\/\" style=\"outline: none;\">Using a geographical name as a brand<\/a><\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\">Filing a trademark application<\/h4>\n<ul>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-main-mistakes-to-avoid-before-registering-a-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/do-you-have-to-register-your-own-linpi-brand\/\" style=\"outline: none;\">Should you register your trademark at the INPI?&nbsp;<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/figurative-and-semi-figurative-word-marks-different-types-of-marks\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/when-to-register-your-trademark\/\" style=\"outline: none;\">When should I register my trademark?<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-steps-involved-in-registering-a-trademark\/\" style=\"outline: none;\">Steps to register a trademark<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/distinctive-and-descriptive\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/le-prix-dun-depot-de-marque\/\" style=\"outline: none;\">The price of a trademark application<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/classes-of-goods-and-services\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/trademark-registration\/\" style=\"outline: none;\">Trademark registration<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/finding-the-right-brand\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/procedural-deadlines\/\" style=\"outline: none;\">Procedural deadlines<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/geographical-brand-names\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/how-to-reply-to-inpi-notification\/\" style=\"outline: none;\">How to respond to an INPI notification&nbsp;<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/geographical-brand-names\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/how-to-reply-to-inpi-notification\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-collective-trademark\/\" style=\"outline: none;\">The special case of the collective mark<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/geographical-brand-names\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/how-to-reply-to-inpi-notification\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-special-case-of-french-polynesia\/\" style=\"outline: none;\">The special case of French Polynesia<\/a><\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\">Maintaining your trademark<\/h4>\n<ul>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-main-mistakes-to-avoid-before-registering-a-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-obligation-to-use-a-trademark\/\" style=\"outline: none;\">The obligation to use a mark<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/figurative-and-semi-figurative-word-marks-different-types-of-marks\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/rebrand\/\" style=\"outline: none;\">Trademark renewal<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/surveillance-veille-marque\/\">Brand watch<\/a><\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\">The life of your trademark<\/h4>\n<ul>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-main-mistakes-to-avoid-before-registering-a-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-obligation-to-use-a-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/transfer-of-a-brand\/\" style=\"outline: none;\">Selling your trademark<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/figurative-and-semi-figurative-word-marks-different-types-of-marks\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/rebrand\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/modify-a-brand\/\" style=\"outline: none;\">Making changes in the trademark register<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/surveillance-veille-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/inpi-trademark-registration\/\" style=\"outline: none;\">Registering changes<\/a><\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\">The brand abroad<\/h4>\n<ul>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-main-mistakes-to-avoid-before-registering-a-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-priority-period\/\" style=\"outline: none;\">The priority period<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/figurative-and-semi-figurative-word-marks-different-types-of-marks\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/territorialite\/\" style=\"outline: none;\">Territoriality<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/registering-a-european-trademark\/\" style=\"outline: none;\">The European Trademark<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/distinctive-and-descriptive\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/register-an-international-trademark\/\" style=\"outline: none;\">The International Trademark<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/classes-of-goods-and-services\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-brand-in-the-united-states\/\" style=\"outline: none;\">How to register a trademark in the United States<\/a><\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\">Litigation<\/h4>\n<ul>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-main-mistakes-to-avoid-before-registering-a-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/the-priority-period\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/trademark-opposition\/\" style=\"outline: none;\">The opposition procedure<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/figurative-and-semi-figurative-word-marks-different-types-of-marks\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/territorialite\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/action-for-cancellation-due-to-non-use\/\" style=\"outline: none;\">Forfeiture for lack of use<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/registering-a-european-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/brand-degeneration\/\" style=\"outline: none;\">Cancellation for degeneration<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/disponibilite-et-recherches-danteriorites-dune-marque\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/distinctive-and-descriptive\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/register-an-international-trademark\/\" style=\"outline: none;\"><\/a><a href=\"http:\/\/depot-de-marque.com\/en\/brand-guide\/trademark-cancellation-before-linpi\/\" style=\"outline: none;\">Action for annulment<\/a><\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Le Guide. D\u00e9couvrez tout ce qu&rsquo;il y a \u00e0 savoir sur les marques, par th\u00e9matique. Pr\u00e9parer le d\u00e9p\u00f4t Les principales erreurs \u00e0 \u00e9viter avant de d\u00e9poser sa marque Marques verbales, figuratives et semi-figuratives: les diff\u00e9rentes formes de marques d\u00e9posables Disponibilit\u00e9 et recherches d&rsquo;ant\u00e9riorit\u00e9s d&rsquo;une marque Distinctivit\u00e9 et descriptivit\u00e9 Les classes de produits et services Trouver [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1955,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11","page","type-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/depot-de-marque.com\/en\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}